My Lovely Feline is an independent DTC brand that launched in 2017 with the goal of changing the cat care industry forever. The brand needed a complete redesign that respected its original color palette and appealed to two different demographics boomers and milennials.
I handled the entire brand design and development, and the outcome was great: taking the brand from 0 to 1 million dollars in revenue in a single year.
I handled the entire brand design and development, and the outcome was great: taking the brand from 0 to 1 million dollars in revenue in a single year.
